Uses the largest search engine: Using Google Ads posts your website on the most frequently used search engine in the world.

Adjustable: You can adjust all aspects of your Google Ads campaign at any time to optimize your marketing potential.

Tracks metrics: Google Ad’s metrics are easy to use so you can track how your campaign is performing.

Minimal expense: You only pay when a customer clicks on your ad.

Boosts brand awareness: The more often your ad appears, the more familiarcustomers will become with your brand.

Targets interested customers: Your website displays as a SERP result when a customer searches for keywords related to your business or product.

Increases sales: The more people that see your website and products, the more likely you are to increase sales.

Drives traffic: Any click on your Google Ad brings potential customers to your website.

Your business can enjoy a host of benefits from using ads in Google. Related: How to Grow Your Business Benefits of advertising a business on Googleĭigital marketing strategies, and search engine marketing in particular, are effective advertising strategies for many companies. Google Ads uses text only with no images or pictures included in the SERP. The only difference is their placement on the page and the small box denoting that the result is an ad. Google Ads look nearly identical to organic search results. The remaining list of results is organic, meaning they ranked on the search engine results page exclusively based on information from their website rather than the use of Google Ads.

The first several results listed feature a small green box with the word 'Ad' in it to the left of the URL. With this information, Google Ads supplies the person who originated the search with a list ofwebsites most likely to have the information they are looking for.

Device type (computer, mobile phone or tablet).Google Ads uses the following information to know when to list your company’s ad on the SERP: The company using Google Ads to boost their website’s ranking only pays for the ad if the potential customer clicks on the link. Companies use Google Ads to rank their business’s website at the top of the search engine result page, or SERP, when potential customers search for certain keywords. Google Ads are a type of search engine marketing called pay-per-click advertising.

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